Did you know that most entrepreneurs do not know which one they’re conducting?
Well, this is not something that can be defined by a test or a checklist or a consultant.
Only you can make the decision to build a personal or a business brand, mostly based on what you’re comfortable with.
HOW TO CHOOSE
Something “rational” that might help you decide which path to take is one question: how would it feel like?
Close your eyes, sit comfortably, breathe deeply and ask your higher self.
Try to picture someone calling you at the phone or send an email “dear…”.
Would it make you feel more confident if people referred to your brand (a social media account or suggesting you to others) with your name? Then personal brand it is.
Otherwise, for whatever reason, go for a business.
TEST YOUR CHOICE
In the end, no matter what you choose at first, only testing will give you proof.
Try it on the field, experience it, see how the rest of the world perceives it and if it doesn’t feel right, change!
Anyway, there is no right or wrong answer. At the end of the day, only you will know what is right for you.
Take a chance, risk it and relax, because you can pivot at any moment.
As always, no matter what you choose, I’ll be cheering you on!
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